One of the first things to remember when advertising a job online is to include keywords. Even if you don’t pay for advertising, you should note how often the keyword is used in the posting. The more your keyword is used in your posting, the higher the likelihood that it will appear on the first page. Free job postings typically fall down the results page as they age, so using your keyword more often will help you stay on the first page for a long time.
Another important tip when advertising a job online is to consider the different ways that people use the Internet. While many people go to a job board to find a job, others will visit your website directly to apply. Using free job posting sites can help you test out different channels without spending a dime.
You can also post your job opening on Facebook groups. Many communities and professions have Facebook groups. For example, you can post your job posting in the Talent Acquisition Innovators group, which is made specifically for recruiters and HR managers. There are many other professional groups that you can join to post your job openings.
Many career websites also allow you to post a job for free, such as Indeed. Indeed allows anyone to post a job for free and even has a paid job sponsorship option. Indeed also has a feature that lets you choose how your job posting will be advertised. It will display your job title, job description, required skills, and experience requirements. You can promote your job on Indeed in several ways, including using social media or sharing it on your website. Indeed also offers paid job sponsorship, which allows you to reach a wider audience.