If you have a product that you’re extremely passionate about but find it difficult to get consumers on board, then you probably have a customer education problem on your hands. Like other business owners, you will need to find ways to educate your customers about your product. Fortunately, you have a built-in platform. If you have social media accounts, which you should, then you can use them for this purpose. Here are six tips you can use to create game-changing educational social media posts.
Why Use Social Media for Customer Education?
There are many benefits to using social media as a platform for customer education. First, it’s where all of your customers are. The majority of consumers start their buying journey online, and they are likely to encounter your social media profiles early on in that process. If you have a product that needs a bit of explanation such as a green diamond or a portable and eco-friendly washing machine, then it just makes sense to use your social media presence as a vehicle for consumer education. But you have to be smart about how you present educational content. Here’s how you can do it.
1. Exploit Color Theory
First, when you begin to craft your social media content strategy, make sure to exploit color theory and use it well. Color theory will help you understand what colors work best to get your message across. This is something that probably informed the creation of your brand logo and website design, so make sure that you keep things consistent when it comes to social media. Some of the basic tenants of color theory are:
- Red is for excitement, passion, and appetite
- Orange is for confidence and approachability
- Yellow is for positivity and instant recognition
- Green is for the environment, health, and prestige
- Blue is for trust, security, and strength
- Purple is for creativity, whimsy, and royalty
- Black and white signify simplicity and quality
2. Simplify Your Graphics
For educational content, you have to stick with simple and effective graphics. Whenever possible, use an easy-to-read font and keep the text centered and relevant. Unless consumers associate your brand with comedy and memes, don’t use GIFs and other playful graphics in your posts.
3. Go Light on Facts
You might have a bunch of data to support the amazing power of your product, but you should not overwhelm your customers with facts. Don’t include more than three statistics in any one post. If you have to, you can scale out your content over days or even weeks to introduce all of the important information to your customers.
4. Focus on One Concept
Educating consumers takes time, which is why you have to focus on just one concept for each social media post. Recent trends prove that people are leaning toward tiny snippets of information when it comes to video and text content. Reel your customers in with a fascinating fact about your product and leave them wanting more information. You can slowly fill in the gaps while keeping anticipation at an all-time high.
5. Balance Images with Text
To maintain your genuine connection with consumers, you have to strike a balance between images and text on your social media posts. If you rely too heavily on images, it can hurt your brand’s credibility. On the other hand, using too much text can appear lazy and will turn consumers away from your product. Keep images fresh and unique while utilizing text sparingly to communicate data and statistics.
6. Avoid Using Clickbait
Your number-one goal is to get people to click through your content, but you should never resort to using clickbait to achieve it. Using misleading thumbnails or controversial text is only going to hurt your brand’s image. These tactics might have been the norm a few years ago, but today’s consumers can see through clickbait content. It’s always best to post genuine and helpful content.
If you want to get the word out about your products and services, use your social media presence to educate your customers. Keep these tips in mind when you craft engaging and useful content.