While streaming platforms, social videos, and podcasts are making headlines, TV ads are still a $70-billion industry. Here is a look at the top categories, top advertisers, and new players entering the field in 2019. If you’re in the market for a new ad campaign, TV is an ideal place to start.
The number of TV ads is rising. In the U.S., television ad spend is expected to hit US$192.8 billion by 2020, up 3.6% from last year. This growth is due to an increase in Connected TV, Linear TV, and Broadcaster Video on Demand. However, with the changing face of the industry, more advertisers are moving their advertising dollars to digital platforms.
The report segments the market by service type. Terrestrial television networks account for the majority of the market. Next in line is multi-channel television. This is the fastest-growing segment. The report also analyzes the competitive landscape, with major global players such as Comcast and CBS leading the way.
While there are still many advertisers who rely on television, the traditional model of advertising is being shaken up. The proliferation of streaming services and online programming has affected the way advertisers buy time in primetime. However, live television events continue to remain a strong driver of television ad spending.