What is Website Positioning in WordPress

Website positioning in WordPress refers to the process of optimizing a website for search engines so that it ranks higher in search engine results. This is important for attracting more visitors and improving your site’s visibility on search engines like Google. Website positioning in WordPress includes several aspects such as optimizing content, using keywords, building quality backlinks, using a quality vps server to improve page load speed, etc.

WordPress has many plugins and tools that can help you with the positioning process. For example, the Yoast SEO plugin offers content optimization and keyword analysis features to help you create more compelling pages for search engines. Many who start out with their website want it to attract as many users or customers as possible. How can this be done? The answer is simple – you just need to focus on two main activities. The first is optimization, i.e. SEO, and the second is the much broader positioning process. What is this? What are the differences between them?

What is SEO?

By definition, SEO (from the English. Search Engine Optimization) is nothing more than a procedure for optimizing a site for search engines. Its most important goal is to get organic traffic for specific phrases, keywords, phrases and queries that are closely related to the subject of the site, industry or client activity. By taking appropriate actions, mostly technical, the portal has a chance to rank high in organic search results. This results in more website popularity, brand extension, and increased revenue from products or services sold. All actions performed within the framework of optimization are intended to help search robots crawl, explore and determine the correct position of the page on the web.

What is site positioning?

Website positioning is a long, laborious process, which consists, first of all, in a deep analysis of the website in various aspects. The main purpose of this procedure is the subsequent implementation of appropriate actions that affect the improvement of the visibility of the website in comparison with competitors. In connection with the continuous development of sites on the Internet, positioning is associated with a systematic and at the same time constant verification of thematically related companies and the implementation of new actions – both inside the site and its structure, and outside it.

Search Engine Optimization – Why is it important?

Website positioning should always be extremely important from the point of view of the company, since it is not only the basis for various types of marketing activities, but also a well-designed strategy helps to increase revenue from the sale of these services and products.

This is due to the development of brand awareness and the acquisition of an increasing number of new users, the creation of the so-called free organic traffic. This, in turn, is calculated based on the number of visits to the site after entering a particular keyword or phrase into a search engine. To sum up, it grows when phrases are at the highest position in the search list, which contributes to a noticeable increase in company revenue.

How is site positioning different from SEO?

Despite seeming similarities, website positioning is not the same as SEO. Although these concepts can be considered the same, there is an important difference between them. As emphasized at the beginning, SEO can also be called portal optimization. This, in turn, is just one of many elements of the broadly understood positioning process. The easiest way to illustrate this is on a tree, where positioning is its trunk, i.e. the base part, and optimization is just one of its main branches. However, it is worth noting that the correct and, above all, effective positioning of the site must be supported by appropriate SEO activity within the site, recommended by a specialist in this field.

According to another theory, site positioning and SEO are two different but closely related industries, where one is directly responsible for changes made to the site, and the other is outside of it. Depending on the type, optimization is divided into two parts.

The first is to perform various actions within the technical side of the website, which includes, among other things, improving the structure of the portal, modifying the code, layout, template, meta tag optimization and internal linking.

The second is working with content, on the basis of which indexing robots will be correctly targeted. In the case of general positioning, you can perform many more actions that affect the position of the website.

The most significant differences between internal and external SEO

Nowadays, you can also see the statement that on-site activities constitute SEO optimization, and positioning constitutes off-site activities. Basically, internal SEO is performed directly on the site, while external SEO is performed off-site. If you need to be in the highest positions in the Internet search engine, you should take care of both, because they complement each other perfectly and, in combination, can bring really impressive results.

One of the main optimization tasks performed within the site is the development of an SEO strategy. It primarily includes:

  • effective copywriting and content marketing, i.e. creation of optimized content for keywords and phrases selected on the basis of careful analysis and their convenient publication;
  • creating the right information architecture (category descriptions, meta tags, heading structure, URLs, content, no duplication, appropriate presentation, images, links);
  • taking care of the absence of technical errors and source code optimization.

In the case of off-page activity, the main role is played by the process of obtaining links, the so-called link building. One of its most important aspects is adding a variety of entries to advertising portals, Internet forums, as well as articles on carefully selected, verified sites, allowing you to get high-quality, strong links that affect positions. It is important that the implementation of this type of activity is carefully planned, looks natural and is carried out systematically, since Internet robots, by finding various links to a website, will increase its visibility on the network, thereby increasing Google’s trust in it.