Searching and finding new talent is time-consuming and can sometimes end in disappointment. Here you are – posting about a great opening in your company and not getting any applications from qualified hires. But why is this happening?
The Importance of Good Job Descriptions
You may think there are not enough specialists in the market, but what if the real issue is entirely different? What if the job description scares or turns off your potential applicants? After all, the job description is the first thing your future hires see, shaping their perception of your company.
You need an effective but simple job announcement that can attract new talent right from the bat. Let’s see what actions you should take to get a perfect job description.
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Choose The Correct Job Title
More and more companies try to think out of the box for their job listings. As a result, an “SEO specialist” becomes an “SEO ninja,” and a “Digital Marketing Specialist” turns into a “Marketing guru.”
We get it; choosing creative position names seems fun and clever. However, your job titles should always be correct and precise, or your potential applicants can not notice them in the sea of offers.
Additionally, those new words may confuse some professionals, making them hesitant to apply for the job. After all, if officials like the European funding network stick with the old-fashioned titles, maybe you should too.
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Keep The List of Job Duties Short and Precise
Many candidates go through long and tedious rounds of job applications only to find out they are not interested in the position. Most of the time, this happens because of the vogue and secretive language used in job descriptions.
However, companies would benefit greatly if they used straightforward and inclusive language. Mention the duties your future hire will have, specify their role, and list the responsibilities the position holds. Be clear from the start, and you won’t waste time and resources on candidates that don’t qualify for the position.
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Separate Necessary Skills From Desired Skills
Sometimes the requirements are so long in the job descriptions that it scares off all the candidates. This happens because the companies don’t separate the list of necessary skills from the desired ones.
Understand what skill set is vital for the position. Knowing how to be more productive is an important asset, but you can hire a good specialist without this skill and make them learn it as they go. So, let the job seeker understand which skills are essential for the position and which ones you can compromise on. This will encourage qualified candidates to apply for the opening and try themselves out even if they don’t match the description entirely.
Final Thoughts
Finding new talents is not as easy as it seems. Every little detail matters in this process. On the other hand, job descriptions can help you significantly if you know little tricks for improving them.
It’s important to remember that job descriptions are usually the first thing your candidates encounter. If you make them too vague and complex, it can scare off a potential talent, and you’ll be left without a qualified specialist by your side. So, make sure to follow our tips and use them next time you have a new opening.