Video marketing is an effective way to present information about a product or service in an engaging and entertaining manner.
Explainer videos are typically short, usually under two minutes long, and feature animation, visuals, music, voiceover narration, and more. They can be used to explain the features of a new product launch or tell the story behind why your company exists.
The main benefit of using explainer videos is that they allow you to quickly capture attention and engage viewers with concise yet informative content.
This type of video marketing also helps to build trust by providing potential customers with information about who you are as a company without requiring them to read through lengthy web pages of text.
When done correctly, these types of videos can boost your social media presence by providing unique content for users to share on their own channels or post directly on yours!
Making an Explainer Video
The first step in creating an explainer video is to plan your content. This entails deciding what information to include in the video and how to present it. Consider your target audience, and then choose topics that will pique their interest.
Create a storyboard outlining each scene or element in chronological order once you’ve identified the key points of your message. The storyboard should include all dialogue, visuals, music cues, and other production-related details.
The next step is to script the video. This includes writing the dialogue for each character in the production as well as any narration required throughout the video’s duration.
Also, it’s necessary to ensure that all text used flows naturally from one point to the next so that viewers can easily understand what is being said or explained on screen.
You may even consider adding humor where appropriate so that viewers stay engaged with your content! animation selection
Talking about , it includes designing custom backgrounds, characters, or objects necessary for telling your brand’s story visually through motion graphics, 3D models, or animations, if necessary,
When working with an experienced team of animators, they can help bring life to your explainer videos by creating animated elements based on designs provided by you!
On completion, they need to be tested before release, as this allows us to ensure everything looks perfect before going live!
Here’s more information on explainer videos: https://youtu.be/N0qjyMkc_MI
Producing the Explainer Video
Once you have identified a production team to work with, it’s important to establish clear communication and expectations. Make sure the company you choose is experienced in creating explainer videos that meet your needs.
This means discussing things like the timeline, budget, and any additional resources needed for the project. It also helps to provide an example of the type of video you are looking for, so they can better understand your vision.
Once everyone is on the same page, it’s time to start planning out how each scene will be shot or illustrated and which elements need special attention during post-production, such as sound effects or color correction.
The next step involves scheduling filming days if necessary, depending on the type of explainer video being created (animation vs. live-action). You may also want to incorporate green screen technology or other advanced techniques into your production, which may require extra time during the pre-production planning stages.
Keeping a check on the talent involved keeps them focused on delivering their lines correctly while staying within the allotted timeframe! Additionally, keep track of different takes so that there are enough options available when editing begins later down the line!
Post-production, where everything gets put together. This includes editing footage from filming days (if applicable), adding music, sound design, or voiceover narration, and creating graphics and titles (as necessary).
Arguably, this is one of the most important steps in producing an effective explainer video because it is when all the pieces come together seamlessly, making them look professional and engaging for viewers watching at home!
Marketing the Explainer Video
Once your explainer video is complete, it’s time to market it. This can be done through social media platforms like YouTube, Facebook, and Instagram, as well as other digital channels such as emails or text messages.
To ensure maximum reach on these outlets, consider creating a social media campaign that includes unique hashtags, targeted ads, and content specific to each platform.
Make sure you are optimizing for search engine optimization (SEO) by including relevant keywords in titles, descriptions, and tags related to your product or service so potential customers can easily find you online!
For more visibility across the web, you may also want to consider submitting your explainer video to industry-specific websites such as forums or blogs, where people interested in what you have to offer will likely visit.
Press releases are a great way of disseminating information about new products and services; this gives journalists and other influencers an opportunity to review your product before they decide whether they would like to feature it on their own website or blog!
Traditional methods of distribution, such as print advertising or television commercials, remain popular among certain demographics, so keep these options open if necessary!
Analyzing Results
Once the explainer video has been released and is available for viewing, it’s important to track its success.
This involves measuring views and engagement, such as likes, comments, or shares. It also helps to analyze conversion rates, which means looking at how many people who watched your video ended up following through with a purchase or other action you may have requested in the video.
You can use tools like Google Analytics or Facebook Insights to measure website traffic generated from your explainer videos, which will give you an idea of where most of your viewers are coming from.
Another great way of analyzing results is by conducting surveys with customers who have already interacted with your explainer videos.
Ask questions that focus on things like understanding user behavior (such as why they chose to watch the video) or what features were particularly helpful in their decision-making process when deciding whether to buy a product or service offered by you.
Getting feedback from colleagues and peers about their experience watching the video can provide valuable insight into improvements that could be made for future releases!
Analyzing results from an explainer video campaign gives businesses invaluable information about how well their content is performing among users; this data should be regularly monitored in order to ensure maximum effectiveness!
Conclusion
Explainer videos offer a unique and engaging way to market products or services to potential customers.
Creating a powerful video requires careful planning, creativity, and attention to detail in order to make the most impact.
The tips and processes mentioned above should prove enough for brands looking forward to creating engaging and result-driven animated videos, thus accelerating their video marketing efforts.
Author Bio:
Komal Kokate is the Co-Founder and CEO of MotionGility, – animated explainer video production company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.